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Scoring Points: How Tesco Is Winning Customer Loyalty by Clive Humby, Terry Hunt

Scoring Points: How Tesco Is Winning Customer Loyalty Clive Humby, Terry Hunt ebook
Page: 276
Format: pdf
Publisher:
ISBN: 074943578X, 9781417563029

Tim is also the author of Scoring Points: How Tesco is Winning Customer Loyalty (2004); Knockoff: the Deadly Trade in Counterfeit Goods (2006) and Not One of Us: the Trial the Changed Policing in Britain for Ever (2007). Scoring Points: How Tesco Is Winning Customer Loyalty. So in 1993, the company launched its "Clubcard" with which customers could earn points for purchases, redeemable for discounts or gifts. Program, but we've looked at the program as a way of learning about how consumers shop, and what they want from their retailer, and therefore, not just changing the one to one communication with the customer, but changing the physical retail offer” - (Clive Humby, Scoring Points). Scoring Points tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Swipinga grocery store's loyal-customer card has become second nature to shoppers these days. €�Thought provoking.” — Chain Store Age. The company has teamed up with the loyalty card provider to promote the offer under the banner “fuel you can trust”. In this essay we will look at the relationship marketing techniques and loyalty schemes being used by Tesco to develop and maintain existing relationships with the different customer segments. Scoring.Points.How.Tesco.Is.Winning.Customer.Loyalty.pdf. Posted by carrie77 on 4/9/2007 at 7:42 AM Moderator. A good read on loyalty cards is Scoring Points: How Tesco Continues to Win Customer Loyalty Hope this helps. In an e-mail to customers, BP says: “Fill up with BP and get double Nectar points!